اجتذاب العملاء

General information about the book:

Publisher Description:

More than 35,000 copies were sold in English in less than a year, following the methods listed in it.

Most startups fail not because they can't build a product, but because they can't attract customers.

And the advice that many give to startups tends to be rhetoric. But the authors learned from their own experience that building a successful facility is not easy. For every facility that grows to the stage of an initial public offering or is acquired, hundreds of facilities deteriorate and vanish.

Smart entrepreneurs understand that the key to success isn't the originality of your offer, the acumen of your team, or the amount of money you raise, but how long you keep growing and acquiring new customers or users. This is called attracting customers, and it makes everything else easy. Talking about your product or service is easy, but attracting customers is proof that you are on the right path.

This book reviews nineteen channels that can be used to build a customer base, and shows how to choose the right channel. The book draws its lessons from more than forty interviews with successful founders, including Jimmy Wales (Wikipedia), Alex Ohanian (Redd) and others.
Author Name: Gabriel Weinberg and Justin Mears
Number of pages: 228
Publication year: 2020
Publishing house: Jabal Amman Publishers
Book cover: paperback